Free Custom QR Code Generator
Design a custom QR code that looks like your brand — colors, gradients, logo, dot and corner shapes, frames and backgrounds — with a live scan check on every change.
Make QR code from URL
Choose your QR code style
Design your QR code
Designs
Preview your QR code
Check it scans, then download
Overview
What is a custom QR code?
A custom QR code is a QR code designed to match a brand or occasion instead of the default black squares. You can change the colors and gradients, the shape of the dots and the three corner markers, add a logo in the center, place the code in a frame with a call to action, and set a background color, image or texture. Done well, it is recognised as part of your packaging, menu or poster — and gets scanned more because it looks intentional.
The risk with customising is breaking the code: low contrast, oversized logos and busy backgrounds make codes fail. Our generator scans every design as you edit and shows a scan score, so you can be creative without guessing. Static custom codes are free with no expiration; switch to dynamic if you want to edit the link or count scans later.
Use cases
What you can customize
Every part of the code can be styled, within what phones can read.
Colors and gradients
Pick brand colors for dots, corners and background, with linear or radial gradients.
Logo in the center
Upload your logo or choose a brand icon; the code adds error correction to make room for it.
Dot and corner shapes
Rounded, dots, classy, extra-rounded and more — corners can differ from the body.
Frames and captions
Wrap the code in a frame with text like “Scan for the menu” to tell people what to do.
Backgrounds
Solid colors, transparent backgrounds, textures or your own photo behind the code.
Templates
Start from 24 scan-tested templates for business, events, food and seasons.
How it works
How to make a custom QR code
Design once, download in any format.
- 1
Add your content
Choose a type — link, WiFi, vCard, WhatsApp or 50+ others — and fill in the details.
- 2
Design it
Pick a template or set colors, shapes, logo, frame and background in the design panel. Watch the scan score while you edit.
- 3
Download
Download PNG, JPG or WEBP for screens and SVG, PDF or EPS for print, at up to 4096 pixels.
Best practices
Design rules for codes that scan
Creative is good; unreadable is not.
Dark on light
Keep dots darker than the background. Inverted codes (light on dark) fail on many phones.
Logo at about a fifth
Logos up to about 20% of the code width are safe; larger ones need testing.
Keep the quiet zone
Leave clear space around the code, especially when placing it on busy designs.
Watch gradient contrast
Make sure the lightest part of a gradient still contrasts with the background.
Keep frames readable
Short frame text in a bold color, such as “Scan for menu”, reads from further away than a long sentence.
Test the final print
Print a sample at the real size and scan it with two different phones before ordering.
FAQ
Frequently asked questions
How do I make a custom QR code?
- Add your content in the generator above, then use the design panel to change colors, shapes, logo, frame and background. Download it when the scan score is green.
How do I make a custom QR code with a logo?
- Open the Logo tab, upload your logo or pick a brand icon, and keep it to about a fifth of the code. Error correction is raised automatically.
Is a custom QR code free?
- Yes. Static custom codes are free, with no watermark, no sign-up and no expiration.
Will a custom QR code still scan?
- If contrast and size are right, yes. The scan score tests every design change so you know before you download.
Can I change the colors of a QR code?
- Yes. Set any color or gradient for the dots and corners, and any background color — just keep the dots darker than the background.
Can I use my brand fonts in the frame?
- Frames include clean, readable text styles. For exact brand fonts, download the SVG and edit the caption in your design tool.
What is the best format for printing?
- SVG, PDF or EPS for print, because they stay sharp at any size. PNG works well for screens and documents.
Can I save my design as a template?
- Your last design is saved in your browser automatically. Signed-in users can also reuse designs from their saved dynamic codes.
Can a custom code be dynamic?
- Yes. Switch to Dynamic before downloading to edit the link later and see scan statistics.
Can I put a photo behind the code?
- Yes. Upload a background image and adjust its opacity; the scan score tells you whether the code still reads.
How is this different from QR code art?
- A custom code keeps the classic pattern and styles it. QR code art uses AI to turn the whole code into an image.
Can I match my brand colors exactly?
- Yes. Enter the exact hex codes from your brand guide for dots, markers, background and frame, and the export keeps those values in PNG, SVG and PDF files.
What size should a custom QR code be?
- At least 2–2.5 cm for close scanning; logos and art styles need a little more. For posters, use about one tenth of the scanning distance.